Bridging the property insurance gap: Insights from the ILO-TCIS-Britam Project
For many low-income families and small businesses in Kenya, a single disaster—such as a fire or flood—can mean financial ruin. Shockingly, 35% of Kenyans have lost homes, businesses, or property due to fire, floods, theft, or eviction in the last two years, yet few have access to property insurance to protect their assets.
Across Africa, only 4.5% of people with microinsurance have property coverage, compared to 52% for life insurance and 22% for health insurance. This disparity leaves millions exposed to financial shocks, highlighting the often overlooked faced by low-income families and small businesses.
Without adequate insurance, rebuilding after disasters is a slow and uncertain process, keeping families and businesses in a cycle of economic vulnerability.
Recognizing this gap, Habitat for Humanity’s Terwilliger Center for Innovation in Shelter (TCIS) partnered with the International Labour Organization’s (ILO) Impact Insurance Facility and Britam Insurance to develop affordable and accessible property microinsurance solutions. Through this initiative, more than 109,800 new policyholders—including MSMEs, women, and rural residents—gained access to affordable insurance for their homes and businesses, offering them a critical financial safety net.
Barriers to property insurance adoption
Phase 1 of the project identified key barriers to property insurance adoption:
- Lack of awareness – Many potential customers are unaware of property insurance and its benefits.
- Complex policies – Technical jargon and lengthy contracts discouraged sign-ups.
- Affordability concerns – Rigid payment structures made it difficult for low-income families to access coverage.
To overcome these challenges, the project focused on simplifying insurance policies, raising awareness, and introducing flexible payment models that made insurance more accessible to underserved communities.
Challenges and lessons learned
While Phase 1 made significant strides in bridging the insurance gap, challenges remain:
- Market hesitancy – Some insurers are cautious about developing new inclusive products.
- Low demand perception – Even among aggregators, there was limited interest in property insurance beyond mortgage providers.
- Need for better distribution – Finding the right channels to reach low-income consumers is critical for long-term success.
Looking ahead: What to expect in phase 2
Building on the successes and lessons from Phase 1, Phase 2 will focus on:
- Scaling flood insurance – Expanding coverage to better protect climate-vulnerable communities.
- Integrating early warning systems – Helping households and businesses prepare for and mitigate risks.
- Expanding access: Aiming to reach over 300,000 policyholders by the end of 2025 and 500,000 by the end of 2026.
Inclusive property insurance is a powerful tool for resilience, ensuring that when disaster strikes, families and businesses can rebuild faster and more effectively.
Read the full report here:
