Market Expansion Research Consultant (India)
Project Overview
The Terwilliger Center’s India Housing Market Systems Program has been growing steadily since 2016 with innovative interventions with housing market system actors in the sectors of Alternative and Sustainable Building Materials, Construction Chemicals, Housing Finance, and Construction Services. The program also supports innovative startups and entrepreneurs through its ShelterTech accelerator program.
Over the past 6 years, the Terwilliger Center has worked with Manufactured Sand (M-Sand) manufacturers, Industry Associations, Government Bodies, and Media Agencies across Tamil Nadu to improve access, availability, and awareness of M-Sand. Notably, M-Sand sales have seen a significant increase in both demand and supply over the past two years. Outcome Harvesting studies conducted by third-party consultants have demonstrated that low-income households are increasingly adopting M-Sand as a preferred material for house construction. The Terwilliger Center has been working largely in Tamil Nadu and is now recognized as one of the key institutions in the M Sand market in the region. While the work in Tamil Nadu is graduating to address systemic issues, it is also recognized that there is a larger need to address markets in India outside Tamil Nadu. In this context, the Terwilliger center wishes to conduct a study to identify other suitable states with the potential for market-based intervention in the M-Sand sector.
Purpose and Objectives of the Assignment:
As a part of the expansion of the Terwilliger Center’s work, we intend to study the M-Sand sector across India to understand the market and probable areas of intervention in the M-Sand sector. The expansion plans warrant research, specifically to address the following:
1) Identify priority states with favorable policy environment
2) Map the key stakeholders in those states
3) Scope for TCIS’s intervention in the identified geographies.
The study is also expected to understand the bring out emerging trends, alternative materials, unique models, challenges, and opportunities in this sector which can be leveraged to not only support our existing work but also, in general, to improve the quality of M-Sand supply for the low and middle-income households.
The key objectives of this assignment will be:
1) Identify priority states with favorable policy environment
2) Map the key stakeholders in those states
3) Scope for TCIS’s intervention in identified geographies
Scope of work:
In this context, Terwilliger Center plans to undertake a research study covering the following areas:
1. Analyze the M sand market in a select set of states across the country
2. Size of the market for aggregates especially M-Sand and its relation to the construction industry in each of the identified geography
3. Trends, challenges, and opportunities in sand extraction, production and distribution
4. M-Sand value chain mapping
5. Role of various ministries, departments, industry bodies – specific to M-Sand
6. Socio-economic conditions of the states
7. Government policies that influence the market
8. Business models and sustainability of M-Sand manufacturers.
9. Sustainable climate change/environment practices adopted by the players in the respective markets
Tasks and responsibilities:
1. Map, collect, and synthesize data across selected states in India, the entire value chain or system encompassing Ministries, and Govt. Bodies, Departments, Industry Associations, Builders and Developers, M-Sand Manufacturers, Equipment Manufacturers, and End Users (Low Income Housing – LIH).
2. Conduct both secondary and primary research on the ecosystem mentioned above.
Deliverables:
1. Comprehensive report on the M-Sand market in India
2. Executive Summary Report on the Research
3. Detailed Presentation of the Research by the team in person/online
Duration:
The above-mentioned assignment is expected to be completed within 6 months, preferably during May 2025 – Dec 2025.
Experience and qualification.
The proposal will be evaluated based on the following criteria.
1. Experience in designing and executing similar research studies.
2. Approach and methodology proposed for the study.
3. The profile of key personnel proposed for the study.
4. Proposed cost estimate.
Safeguarding and Data Protection
Safeguarding: HFHI requires that all employees take seriously their ethical responsibilities to safeguard our intended beneficiaries, their communities, and all those with whom we work. Managers at all levels have responsibilities to support and develop systems that create and maintain an environment that prevents harassment, sexual exploitation, and abuse, safeguards the rights of beneficiaries and community members (especially children), and promotes the implementation of Habitat for Humanity’s code of conduct.
Data Protection: The contractor will be required to abide by Habitat for Humanity International’s data protection and security policy during the assignment period.
Budget:
The total estimated budget is capped at $ 25,000, which includes $ 20,000 for professional fees and $ 5000 for travel and other expenses, to be reimbursed upon submission and approval of receipts expenses.
Submission:
Interested individuals or companies should submit the following:
1. A detailed financial proposal
2. Profile/resume of the lead expert
3. Two references (including one from your last client/employer)
Application and Decision Process:
Only shortlisted applicants will be contacted. Written proposal (technical and financial) including CVs of key personnel should be sent to [email protected] and [email protected] and [email protected] no later than 2-May-2025 via email with subject line: Proposal for M-Sand Market Expansion Research
ONLY CANDIDATES WHO FOLLOW APPLICATION INSTRUCITONS WILL BE CONSIDERED FOR THE ROLE.
About Habitat for Humanity
Habitat for Humanity, founded in 1976, is a global, Christian-based nonprofit organization that grew out of an intentionally multi-racial community in rural Georgia. Seeking to put God’s love into action, Habitat brings together people of all faiths and people of no faith to build homes, communities and hope. Working alongside each other, we help families and individuals build and improve places to call home and achieve the strength, stability and self-reliance they need to build better lives for themselves. Habitat seeks individuals who have a willingness to affirm these principles and values.
At Habitat for Humanity International, we are compelled by our Koinonia roots to put God’s love for all into action and pursue housing equity and opportunity by bringing all people together to build community and drive impact. We strive to build a culture rooted in learning, accountability and trust, attracting and retaining mission-driven talent reflective of the global communities we serve.
As an equal opportunity employer, we realize our success depends on courageously committing to being a workplace where all staff feel safe, welcome, visible, respected, supported and valued, and building a workforce that reflects a variety of lived experiences, backgrounds and perspectives, in which every person experiences dignity and respect.
We also require that all staff take seriously their ethical responsibilities to safeguarding our intended beneficiaries, their communities (especially children) and all those with whom we work. In line with the prevention of sexual exploitation and abuse, all staff must pass a thorough background screening and will be held accountable to upholding our policies around ethical behavior, including safeguarding and whistleblowing.