Marie Callender’s partners with Habitat for Humanity on Comforts From Home Project
Promotion and integrated campaign will benefit families working to build strength and stability
CHICAGO – Nov. 11, 2016 – Habitat for Humanity believes that everyone deserves a decent and affordable place to live, and this year’s Comforts From Home Project with Marie Callender’s® and Habitat will help further that vision.
Marie Callender’s, a brand of ConAgra Foods, is announcing this year’s Comforts From Home Project, which aims to help families across the United States and abroad build strength, stability and self-reliance through homeownership.
At the heart of the partnership with Habitat for Humanity is specially marked packaging that builds awareness for the families partnering with Habitat for Humanity while encouraging others to join Marie Callender’s in support of the nonprofit housing ministry.
Shoppers can help give to Habitat for Humanity by entering the on-pack code from one of the more than 68 million specially marked packages of Marie Callender’s frozen meals or desserts. Marie Callender’s will donate $.50 to Habitat for Humanity for each code entered at ComfortsFromHome.com by Feb. 28, 2017, up to $300,000, with a guaranteed minimum donation of $100,000.
“With our made-from-scratch crusts and homemade touches, Marie Callender’s meals and desserts often remind people of home and the comfort it can bring,” said Chris Brocky, vice president and general manager of ConAgra Foods. “This year’s Comforts From Home Project will not only benefit families striving to obtain a comfortable, affordable place to call their own, it will help provide the sense of security and pride we know homeownership brings.”
In addition to the on-pack promotion, the Comforts From Home project will be supported with a robust marketing campaign that includes in-store signage, a freestanding newspaper insert, a magazine outsert in the November issues of All Recipes, Better Homes & Gardens, Martha Stewart Living and Taste of Home, as well as digital and social media support.
Marie Callender’s has also partnered with Scripps Networks Interactive to promote this year’s Comforts From Home Project. The partnership includes in-show integration, custom content and digital sponsorships within HGTV’s Brothers Take New Orleans; DIY Network’s Tiny House, Big Living; Great American Country’s GAC Top 20 Country Countdown; and Chopped, airing on Food Network and Cooking Channel. Two high-impact advertising units in Food Network Magazine and HGTV Magazine extend the Scripps Networks Interactive partnerships into print.
“Partners like Marie Callender’s are invaluable to the mission of Habitat for Humanity,” said Colleen Finn Ridenhour, deputy director, Corporate and Foundation Relations, Habitat for Humanity International. “The Marie Callender’s Comforts from Home Project is a fully integrated campaign raising the profile of Habitat’s mission and enabling more people to partner with to build or improve a place they can call home.”
Visit www.ComfortsFromHome.com to view a real-time code tracker following entries and donations to date and learn more about Marie Callender’s Comforts From Home project and Habitat for Humanity.
About Habitat for Humanity
Driven by the vision that everyone needs a decent place to live, Habitat for Humanity began in 1976 as a grassroots effort on a community farm in southern Georgia. The Christian housing organization has since grown to become a leading global nonprofit working in nearly 1,400 communities throughout the U.S. and in nearly 70 countries. Families and individuals in need of a hand up partner with Habitat for Humanity to build or improve a place they can call home. Habitat homeowners help build their own homes alongside volunteers and pay an affordable mortgage. Through financial support, volunteering or adding a voice to support affordable housing, everyone can help families achieve the strength, stability and self-reliance they need to build better lives for themselves. Through shelter, we empower. To learn more, visit habitat.org.
About Conagra Foods
ConAgra Foods, Inc., is one of North America’s leading packaged food companies with recognized brands such as Marie Callender’s, Healthy Choice, Slim Jim, Hebrew National, Orville Redenbacher’s, Peter Pan, Reddi-wip, PAM, Snack Pack, Banquet, Chef Boyardee, Egg Beaters, Hunt’s and many other ConAgra Foods brands found in grocery, convenience, mass merchandise and club stores. ConAgra Foods also has a strong business-to-business presence, supplying frozen potato and sweet potato products as well as other vegetable products to a variety of well-known restaurants, foodservice operators and commercial customers. For more information, please visit us at www.conagrafoods.com.